Facebook Ads
Facebook Ads is an effective way to reach a wide audience, generate new leads and ultimately convert more customers. Facebook ads are targeted to users based on their location, demographic, and profile information enabling specific target marketing.
Facebook Ads
with Atomic Media
When creating Facebook ads it’s important to understand who the clients target market or ideal customer is.
We first do a deep dive into all the existing assets and analytics to see what data we can pull to assist with our new campaigns.
We will create multiple image video and carousel assets coupled with different copy variations and headlines.
We will also ensure we create assets for the different parts of the customer journey. For example Awareness (Top Of Funnel) Ads, Consideration (Middel Of Funnel) Ads and Conversion (Bottom Of Funnel) Ads.
Managing the ads
Once all the ads are created our team manage the ads to ensure we’re maximizing ad spend and minimizing waste.
Our data driven approach to ads insures that we’re not only making sure the advertising is on brand but we’re getting the maximum return on investment.
Optimizing the ad campaigns
When running campaigns it’s important that we maximize return on investment by stopping bad performing ads and scaling up good performing ads.
Our scaling system sees us increasing budgets as well as putting winning ads in front of new audiences. This is known as vertical and horizontal scaling.
FAQ's about Faceboook Ads
The result will vary depending on how much data a client has and what niche or industry an advertiser is in. Typically for e-commerce clients you can expect anywhere from a 3 to 4 return on ad spend and above for a top of funnel awareness campaign.